Program Design

Optimal works with clients to look beyond business-as-usual in energy efficiency and energy optimization program development. Ever-changing energy efficiency goals, new technologies, and an evolving energy system demand new ways of thinking and innovative program delivery models. We help clients design programs that will meet their future goals and that are realistic and effective.

Optimal provides technical expertise and services including:

  • Market segmentation and segment-specific program strategies

  • Market-based delivery strategies

  • Marketing and customer acquisition planning, with a focus on equitable delivery of service

  • Account management and sales strategies

  • Custom and prescriptive program design

  • Direct install program design

Residential weatherization offers a proven return on investment in energy efficiency programs
Residential weatherization offers a proven return on investment in energy efficiency programs
Energy efficient mini-split A/C wall unit
Energy efficient mini-split units are feasible for retrofits as well as new construction