Program Design
Optimal works with clients to look beyond business-as-usual in energy efficiency and energy optimization program development. Ever-changing energy efficiency goals, new technologies, and an evolving energy system demand new ways of thinking and innovative program delivery models. We help clients design programs that will meet their future goals and that are realistic and effective.
Optimal provides technical expertise and services including:
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Market segmentation and segment-specific program strategies
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Market-based delivery strategies
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Marketing and customer acquisition planning, with a focus on equitable delivery of service
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Account management and sales strategies
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Custom and prescriptive program design
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Direct install program design
Examples of our work:
The Future of Commercial & Industrial Lighting in Massachusetts
Increasing Energy Productivity through Strategic Energy Management (SEM)
Delaware Cool Switch Low Impact Refrigerant Program Guidelines
New York State Multifamily Efficiency Opportunities
Delaware Residential and Commercial & Industrial Program Concepts
