Program Design

Optimal Energy works with clients to look beyond business-as-usual in energy efficiency and energy optimization program development. Ever-changing energy efficiency goals, new technologies, and an evolving energy system demand new ways of thinking and innovative program delivery models.

Optimal Energy provides technical expertise and services including:

  • Market segmentation and segment-specific program strategies
  • Market-based delivery strategies
  • Marketing and customer acquisition planning, with a focus on equitable delivery of service
  • Account management and sales strategies
  • Custom and prescriptive program design
  • Direct install program design

Examples of our work:

We help clients design programs that will meet their future goals and that are realistic and effective.