• Reduce electricity and/or gas demand growth sufficiently to postpone the need for more costly new supply.
• Maximize economic value from efficiency savings by helping customers spend less on saving energy then they pay to use it.
• Reduce reliance on non-renewable energy sources and the undesirable by-products of their production and use.

Optimal provides two different types of services depending on the setting. The bulk of our practice deals with efficiency programs funded by consumers of regulated electricity and/or gas service. In this setting we assist clients with program design and development; program planning; program assessment and evaluation; implementation; management; and regulatory review and policy support.

We also serve a limited clientele of energy service businesses seeking to harness the value, safety, comfort, and quality of efficiency products and services to build market share and customer loyalty.