• Rigorous analysis formulated and conducted to demonstrate the net economic value of efficiency investments, analysis that is both accessible to the public yet stands up to regulatory and investor scrutiny.
• Complete treatment of all major determinants of efficiency technology and program performance, especially their interaction and integration as part of comprehensive solutions.
• Effective integration of efficiency savings into energy supply planning, particularly the influence of efficiency program performance on the timing of generation, transmission and distribution needs.
• Deep understanding of market barriers to efficiency investment by customers and suppliers , and solid grasp of proven market intervention strategies for overcoming these barriers rapidly and permanently.
• Unique blend of hands-on experience with efficiency technologies and investment decision-making real-life business settings, backed by extensive technical, policy, management, and regulatory expertise.
• Wide-ranging knowledge of the history, results, and lessons from efficiency programs run throughout North America over the past quarter-century.

Optimal Energy has consistently brought these qualities to bear in the development, analysis and planning of energy-efficiency portfolios worth hundreds of millions of dollars throughout North America. These attributes make Optimal Energy the first choice for consulting assistance in the design, development, planning, assessment, startup, and ongoing implementation management support for large-scale efficiency investment programs. Especially effective are the analytical tools Optimal uses to help clients demonstrate the net economic value to be realized from achievable efficiency and renewable technology potential, which manifests itself in the form of increased disposable income to households and increased competitiveness and profitability on the part of participating businesses.