Optimal Energy offers unparalleled expertise in assessing the potential for electric and natural gas demand-side management (DSM), and in devising and implementing strategies for successfully realizing that potential. We are also internationally recognized for our work in policy and cost-effectiveness, and have developed highly flexible, comprehensive cost-effectiveness analysis tools currently used by program administrators throughout North America.
Our work runs the full gamut of activities associated with DSM programs, including:
- Identification and characterization of target technologies for energy efficiency and load management;
- Segmentation and characterization of efficiency market sectors according to their efficiency opportunities and unique market barriers (i.e., new construction, renovation, market-driven equipment replacement, retrofit);
- Development and deployment of initiative strategies to maximize market penetration of target technologies and services;
- Helping clients to determine critical market assessment priorities, including baseline studies, market research, and program evaluation needs;
- Helping end-use customers to evaluate efficiency projects and load management strategies, and to determine the optimal strategy to overcome their unique barriers;
- Analysis of costs and benefits, including expert treatment of many ancillary and non-energy costs and benefits that are often overlooked by others in the industry;
- Supporting initial and ongoing energy efficiency program management, from the development of marketing plans to conducting business development and channel management, to the engagement and oversight of implementation contractors.
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